I’m writing this post just after clearing away the remnants of a great day in the garden.
It’s been blazing hot, clear blue sky and the kids have had a great time playing with their 75p water pistols (thanks Tesco’s!) bubbles and the paddling pool.
In between crazed water fights and sun cream, my husband and I enjoyed a bit of chilled out time. Then, something he said got me thinking…
“Doesn’t the garden look so different in the sun?“
And he was right. The grass looked fresher than normal, the huge pine tree in the corner was casting some beautiful shade and the heather border looked extra pretty.
And it got me thinking about how this is also relevant to business.
Let me explain…
Fresh eyes – fresh perspectives
If you’re like me, you’ll know it’s very easy to get stuck in the same frame of thinking and to keep seeing things in the same way. It’s one of the reason why I make such an effort to read and learn from the people I respect.
Stagnant thinking is especially risky if you’re heavily caught up in the day to day busyness of being your own boss. With so many pressing priorities and so much to do, you can feel like you’re constantly treading water just to stay afloat. And then, dare I say it, you can get stuck in a rut with your business and only see things through your existing frame of reference.
In turn – your thinking can become narrow, limited and restricted.
And unfortunately, this is a dangerous place to be. That’s because it can cause your micro business to become stagnant, predictable and even a little stale. In turn, your loyal customers can become easy prey to the hustling competitor who’s just lurking around the corner with the next shiny thing to attract their attention. And before you know it – they’ve walked.
So what’s the solution?
Well, just like today’s sun it’s well worth looking at your business in a new light.
On a grey, rainy day, my garden can look a little dull. But on a sunny day, suddenly things were revealed which I hadn’t spotted before. As a result I found a new joy in being outside and a new appreciation for my little piece of private green space.
How to apply this lesson in your business
Today is a bank holiday and many of you will be downing tools (including me).
And getting away from the day to day can offer up a great opportunity to throw some fresh light on your business. You see, if you remove yourself from familiar surroundings, you give your brain the chance to think in a different way ideas can start to bubble up.
In addition, you can help encourage a bit of lateral thinking by asking yourself some questions to help you get a fresh look. Here are some of my favourites:
- What would make this better?
- How could I improve this?
- Who has done this before that I can model?
- How would (famous person or role model) tackle this?
- What exactly am I trying to achieve with this?
- How could I do this quicker, cheaper, more efficiently?
- What have I read / learnt recently that could throw a new light on this?
- How would my target customer respond to this idea?
- How can I serve my customers / audience better?
- What am I afraid will go wrong if I try this?
- What’s holding me back (and is it justified)?
- What can I do next?
Allow magic to happen
A new environment and probing questions will shine a fresh light on your business.
They will challenge you to think and approach the status quo in a whole new way, and as a result you will conjure up ideas and thoughts that previously laid dormant.
Then, in turn, you should get some clear insights as to what you need to do next in your business to ensure you are consistently remaining interesting. And if you implement any of this stuff, you could find your business moves up a gear and big benefits are realised.
So on this May Day Bank Holiday, do your business a favour.
While you’re out and about with your family and friends, keep some of these questions in mind. Then allow your mind to wonder and see what little gems you come up with.
Today’s Micro Action
What could a fresh perspective make possible for your business? As you down tools this Bank Holiday, allow your mind to wonder. Think about your business and ask yourself some of the questions posed in this article. What new idea will you discover that’s worth implementing?