Why did you start your business?
Perhaps you turned a hobby into a profession, wanted more flexibility, or just couldn’t face being employed any longer 🙂
Whatever your reason, after the initial honeymoon period expires, you quickly discover that “success” (as you personally define it) remains a distant destination that is forever evolving. Because as a business owner – you develop.
And it’s inevitable. After all, running your own micro business will inevitably change you. After all you have to:
- Learn – fast (and continually).
- Understand alien business concepts.
- Talk about money.
- Motivate yourself.
- Find and keep customers.
- Do your books…
OK I’m talking to the converted! You’ve been there. Hey you are there. And each day the longevity and success of your business lingers over you. Is it going to work? Will you make it? Are you doing the right thing? …
So you see, here’s the real truth about micro business success.
It’s all about YOU.
It’s not about your product or your service. It’s about how you go about delivering those products and services.
You see, even if you have the best idea in the world, it’s not going to happen unless you make it happen.
And the quicker you grasp that concept and harness its significance, the quicker you will enjoy sustainable success in your business.
Let me explain.
As the owner of a micro business, what your business achieves depends totally on your behaviour.
There’s no luck. There’s just the decisions and actions you take to make things happen.
And because it’s all down to you, it makes sense that you should focus on you.
And here are four ways to do that.
1. Read something everyday
Super successful business owners have an exhaustive hunger for new knowledge. And there are many reasons why this behaviour is really clever.
- You discover new ideas which you can apply to your business
- You learn things you didn’t know you didn’t know
- You can short-cut your way to success
- You stay up to date and current
You don’t have to read books (although it’s highly recommended).
You see blogs are a brilliant way to tap into the smartest minds of today’s economy. So find people who have achieved what you want. Find the experts in your niche and read what they say. Not only will you short cut your own learning, you’ll learn new perspectives and possibly avoid mistakes that could waste your time and money.
In my niche I’ll read anything from @ChrisGarrett, @Copyblogger, @SoniaSimone, @PushingSocial, @JonMorrow, @NeilPatel to name a few.
And the result? I’m in a space of understanding that would have taken me significantly longer to work out myself. Come on, it’s a no brainer!
And if you’re looking for practical business ideas that work and will make an impact in your micro business, make it a behaviour to read Hub articles. Each working day you’ll discover something new, gain a new insight, ask new questions of your business and develop it. What’s more, you’ll find an ever growing community of likeminded people to connect with, learn from and share ideas.
“The Micro Business Hub is my ‘go to’ resource for the best in ‘how to do it help’ that really speaks to me and provides step-by-step practical advice I can follow easily.“Rosie Slosek – One Man Band Accounting
2. Plan tomorrow before you go to bed
This is a behaviour I picked up from Nigel Botterill at the Entrepreneurs Circle.
One of the biggest “complaints” micro business owners have is that there’s not enough time. But instead of using that as an excuse, perhaps it’s time to challenge that conception. After all, we all get allotted the same number of minutes, so perhaps it’s more about how you use your time and more importantly how you manage it.
So make it a behaviour to plan your work the night before.
Not only does it save you time the next day but it also allows your subconscious to start tackling any problems or issues. I find this works well with writing. I’ll jot down a blog topic I want to write about and by morning I’ve got some ideas. It’s amazing!
For my plan I use a simple pen and paper list. But here’s the crucial difference. Rather than just writing down tasks, I also allocate time. Try it. Instead of your day running away with you, you’ll become more focused and more importantly get more done.
3. Invest in yourself
It’s so tempting when running your own business to save money at every turn. And whilst this behaviour seems sensible, it could limit your degree of success.
If you invest wisely, the payoff in your business could potentially outweigh the financial cost. That’s because you could develop new skills, make a step change in your knowledge or develop the personal skills that could totally transform what you do, how you help or how you behave.
Here are some options to consider:
- Get your website, blog or marketing critiqued: If you’re struggling to convert customers with your website or your marketing, get a trained eye to identify what’s missing. I recommend Stan Smith’s Spectacular Blog Reviews.
- Invest in premium content. You remember those influencers we talked about? Often these people offer “paid for” products over and above the free stuff you can read on their blog. Online courses and membership sites can significantly deepen your specialist knowledge. But what is equally valuable is the access you can get to the influencer. I personally recommend Chris Garrett’s Authority Blogger course and Jon Morrow’s Guest Blogging course.
- Explore coaching: Business Coaching is a great way to really focus on yourself and understand who you are as an individual in your business. Hub contributor Sue Ritchie specialises in this area and will be happy to answer your questions.
- Consider consultancy: If you reach a point where you feel stuck and are not sure how to progress, what you’re doing wrong or what else you can do to grow your business, consider consultancy. It’s amazing what a pair of fresh eyes looking at your business can uncover, and you could quickly make progress and reset your direction.
- Join a group like The Entrepreneur’s Circle here in the UK. With monthly meetings, great content and a constant stream of business ideas and inspiration, it’s worth a look.
4. Don’t exist in a bubble
If you run a micro business you absolutely have to build your network and aim to create a minimum viable audience.
Twitter and other social media platforms are great for making connections and building relationships. What’s more, discussing, helping and sharing allow you to express your personality and aim to persuade people to know, like and trust you.
Your network can be vast, but ideally you want to build strong connections with:
- Potential paying customers
- People who won’t buy from you but will talk about you and share your content
- Influencers who you can learn from and who could also help build your authority
Of course you’ll need to take a different approach with each, but do consider them all because each sector of people will offer something new to your business and to you.
As you know, running your own business can be the best thing in the world. The reward and sense of satisfaction of achieving your goals, making good money and being recognised as an authority in your specialist field is so rewarding.
So never forget it all comes down to you…
So how are you going to make it happen?
Please tell me in the comments below.
Today’s Micro Action
How are you investing in you? Take some time today to consider what you could do for yourself to ensure you are set up to make your business dream a reality. And then make it happen 🙂