Personalisation in Marketing

How to stop Personalisation from Backfiring

Personalisation in marketing is a powerful tool that can inspire customer loyalty and build advocacy. Of course, if not handled properly,...
Target your customers.

A Really Simple Marketing Plan For Your Micro Business

What's your marketing strategy? It's essential to your micro business. What's more, quality marketing helps tackle a micro business biggie: How to find and...

The Secret To Raving Customers And Making More Money

Ok. Show of hands. Who wants to find more raving customers? You know the kind of customers I talk about, don’t you? Customers who...
Developing a Brand

How To Use Your Brand When Marketing Your Micro Business

Let's start with a question. What’s the first thing you want people to think of when they see your business name or...