Developing a Brand

How To Use Your Brand When Marketing Your Micro Business

Let's start with a question. What’s the first thing you want people to think of when they see your business name or...

How To Get Customers Talking About Your Micro Business

Listen... What are customers saying about your micro business? Is the chit chat lively and positive. Is it negative? Or worse still, is it just...
Target your customers.

A Really Simple Marketing Plan For Your Micro Business

What's your marketing strategy? It's essential to your micro business. What's more, quality marketing helps tackle a micro business biggie: How to find and...
Personalisation in Marketing

How to stop Personalisation from Backfiring

Personalisation in marketing is a powerful tool that can inspire customer loyalty and build advocacy. Of course, if not handled properly,...