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Solo Freelancers are the Mainstream, not the Exception

Solo Freelancers are the Mainstream, not the Exception

Society has changed fundamentally. In days gone by, a job for life came with a final salary pension. Today, you are...
internal communications planning

It’s time to rethink your internal communications!

Internal communication refers to the circulation of information or data between employees within a single organisation. In most companies, internal knowledge...
Personalisation in Marketing

How to stop Personalisation from Backfiring

Personalisation in marketing is a powerful tool that can inspire customer loyalty and build advocacy. Of course, if not handled properly,...

Should you try to make your Micro Business look bigger?

There was a great question in the Homeworking UK LinkedIn Group a few weeks ago: Should Sole Traders try to look "bigger"...

Experiential Marketing Campaigns – What Are They & Can Micro Businesses Use Them?

Experiential marketing campaigns are fast proving popular with big brands, but what are they, and can Micro businesses take advantage of...

Warning: Are You Making These Five Needless Mistakes With Your Copy?

Sorry… But explaining you’re a “non-writer” is not a good enough excuse for publishing rubbish content. What’s more, you simply can’t afford to...

Why Walking On Sunshine Could Be Just The Ticket For Your Micro Business

I'm writing this post just after clearing away the remnants of a great day in the garden. It's been blazing hot, clear...
Can you really run your own business?

Can you really run your own business?

What sort of person are you? Do you like to act on impulse or do you normally consider all the angles before...
Business Invoice

Is Invoice Finance Appropriate for Micro-Businesses?

Late payments are one of the biggest challenges micro-businesses face when it comes to growth. Delayed payments can threaten micro-firms’ ability...
Management Information Plan

Have You Got The Management Information You Need?

Ever heard the saying, “If you can’t measure it, you can’t manage it”? I used to hear it a lot back in...