According to Wikipedia, a blog (a portmanteau of the term web log) is a:
‘Discussion or information site published on the World Wide Web, consisting of discrete entries (‘posts’) typically displayed in reverse chronological order so the most recent post appears first.’
Blogs first took off in 1999, when several companies developed easy blogging software and tools.
Today there are over 100 million blogs on the internet, and every other business seems to have a blog. But blogging is not just about keeping up with the latest technology trend – when it comes to having a business blog, there are some compelling statistics as to why you should be considering it.
Companies that blog get a whopping 55% more web traffic and 70% more leads than those that don’t, according to recent figures.
And the same figures reveal B2B companies that blog generate 67% more leads per month than those that don’t.
Ideally, blogging should be done regularly. Businesses that blog at least 20 times per month generate five times more traffic and four times more leads than those that only blog a few times per month.
Why is blogging so important? Well, about 46% of daily internet users read more than one blog every day, while 65% of internet users read a blog. And as they say, you’ve got to be in it to win it!
But what are the benefits for you, as a micro business owner? Take a look at these compelling reasons why blogging is good for your business:
1. Low-cost marketing option
2. Increased SEO
One way to climb up the search engine rankings is by regularly providing new, well written, keyword-rich content. If you have a blog, this will help your business appear higher in search engine results, because the more pages that are listed on Google, the more often they are re-indexed, and the higher you will appear.
3. Interaction with customers
Allowing comments on blog posts is a good way to facilitate interaction with your customers. It also allows you to see compliments or complaints about your services or products, and can act as an informal focus group.
4. Increased visibility
A blog keeps your business visible. If potential customers regularly read your posts, your company will be foremost in their minds the next time they need a product or service your provide.
5. Show off your company’s personality
You can be more informal on a blog than you might be on your website, meaning you can show off your business’s personality a bit more. A blog is a good way for potential customers to get to know you and your business, and means you can really feel like you are building up a relationship with them.
6. Position yourself as an authority
A blog can be a good way to position yourself as an expert in your industry, which means you will soon gain yourself a reputation as being knowledgeable about your particular area. Consequently, people will be more likely to use your services or buy your products. It also makes you more attractive to the press, if a media opportunity arises.
7. Show that your business is up-to-date
A blog shows that you are a part of the social media phenomenon. It also provides you with a useful way to keep your website fresh and updated.
Why do you blog? What benefits does it offer to your micro business? What’s stopping you from getting into it? Join the conversation and tell us in the comments below.
Today’s Micro Action
If you already blog, take 5-mins to write down and remind yourself of your goals.
And if you’re yet to start, brainstorm 3 reasons blogging may work for you.