How do you achieve success with your micro business?
Is it down to effort? You work harder, you get further, quicker?
No. It’s not. Success isn’t about effort, it’s about direction.
Jim Rohn, the American business author and speaker said:
“It is the set of the sails, not the direction of the wind that determines which way we will go”
You see, you can be working very hard but setting your sail to go in the wrong direction. The quicker you travel the further away from success you’ll be.
So how can you ensure that your micro business is a success? Keep reading, I’m going to outline five important laws.
Law #1: Know Your Destination
If you’re not clear on your destination how can you ever be sure you’ll arrive?
I’ve worked with clients who have been happy to “stay afloat”. Content to simply go through the motions of running a business, and keep doing so, in the hope that one day “things will get better”.
If that’s you I’m sorry to say I have some bad news for you.
“If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got”
W L Bateman
You won’t wake up one morning and find that things have magically changed. If you don’t set a destination for your micro business journey, you’ll never get there.
Destinations are different for each of us. You might be looking to retire in a few years’ time, and the lifestyle you would like to enjoy is your destination. You might have young children and want to show them the world and give them a great start in life, that destination is your success.
Whatever it is, write it down on a bit of paper and stick it on your office wall. Make sure that you focus on it every day – that’s where you’re heading, that’s why you’re doing what you do.
In deciding and writing your destination be as specific as possible. If it involves a house in the country find a picture similar to your dream house and put it on the paper. If it’s a car get the brochure, if it’s about your children include their picture. Just make it tangible, so you know exactly what you have to achieve.
Let your success destination be both your daily challenge and motivation.
Law #2: Know Your Next Turn
So you have your destination. Now you need to write a list of every stage of the journey, exactly which turns you’ll take until you get there, right?
Because, let’s be real. That’s totally unrealistic. You don’t know how your circumstances will change, new innovations, new ideas, new opportunities and obstacles you’ll encounter along your journey.
But what you can do is ensure that you always know the next turn. What do you need to do next in order to get a stage closer to your destination?
If you’re running your micro business part time it could be the step to full time. It could be to find your first regular client to build consistent sales, or the tenth to get you to your target monthly sales.
Whatever it is, be clear on the next step.
You’ll get from your current position to your success destination one stage at a time.
Ensure you have written your next step down and at the end of everyday take a few moments to acknowledge what you’ve done that day to advance you towards that stage. If nothing, make sure you plan something for the next day, as consistent activity will ensure you make consistent progress.
Law #3: Check Your Progress
If you’re sailing a boat you don’t just point it in the right direction and then leave it, expecting it to get you to your destination. There are so many factors that can take you off course.
The speed and direction of the wind, the direction and strength of the current.
The person who is sailing the boat needs to ensure that they check their course regularly if they have any hope of reaching their destination.
So it is with your micro business.
As well as checking your daily progress towards your next turn, take time regularly to check your overall progress towards your destination.
Are you progressing as fast as you thought? What needs to change, where do you need help? I always encourage clients to review their progress regularly, the quicker you notice that progress is slowing or you are off course, the quicker it is to get back.
Jim Rohn also said:
“You cannot change your destination overnight, but you can change your direction overnight”.
Law #4: Get Guidance
Sometimes it can be tough to sail to your destination on your own. It can be hard to keep your micro business on track, spending enough time keeping everyone happy but still having enough time to grow your business and move towards your destination.
But you don’t have to do it on your own.
Here are some examples of how you can get guidance:
- Post questions in forums and LinkedIn or Facebook groups
- Take part in free webinars
- Ask questions in the comments of expert’s blogs
- Read the daily articles here at the Micro Business Hub, they’ll help you stay up to date and get new ideas
- Work with a business advisor or coach, to help you along the journey, and help adjust your course to reach your destination.
I have a client who really likes the “fresh eyes approach”. Knowing that he always has me to discuss his direction and progress. Often you can be too close to your own business, someone outside can give you a fresh perspective, point something out that you haven’t considered.
Don’t feel that you can’t ask for help, that somehow you should know all of the answers. I have clients who are experts in their fields, but who struggle knowing what the next turn should be to market their business effectively and gain new customers.
Working with a specialist or asking others questions isn’t a sign that you can’t do it alone, it’s a sign that you’re focused on your destination, on your success and willing to invest in your micro business to ensure you achieve it.
Law #5: Know When You’ve Arrived
This might seem a strange point. But what I mean is to be clear on when you’ve reached your destination.
So, if you want to generate enough money to move to a nice house in the country and lower your workload, know how much is required and when you have it – do it. If you want to take your family on a wonderful holiday, ensure you know how much it will cost and as soon as you have it – book it.
I’ve met many people who have gotten so involved with running their business that they lose sight of the destination, why they started their micro business in the first place.
I’m not saying you have to close your business when you reach your destination, but be aware what you’re aiming for and when you reach it, enjoy it. Adjust your life to ensure you have time to benefit from your success.
Today’s Micro Action
Put your success destination on paper and post it prominently in your daily working area. Then focus, focus, focus – decide the next stage, set your sail and start heading towards where you want to be.