Five Simple Tactics To Use Twitter As A PR Tool

Twitter LogoTwitter is THE PR tool for the 21st century.

And for so many reasons:

  • Used properly, it’s a brilliant way of lifting your profile,
  • It can show people what you know, and
  • It can help build your reputation as an expert in your field.

What’s more, you’ll discover that Twitter is a powerful tool to not only reach new customers, but to influence how people perceive YOU and your micro business too.

However, as with any PR tool, you can as easily ruin your reputation as you can create it.

To help you get it right, here are five tried and tested Twitter tips from a PR specialist.

Use them wisely and they’ll help ensure you use Twitter to effectively build the reputation of your business.

1.  Think strategically

It’s very easy to waste time on Twitter.

And remember. Twitter is not a numbers game. Whilst it’s good to have a large following (it numerically increases the chance of your message spreading), it’s more important to have engaged followers.

To achieve this try make it a habit to review your followers on a regular basis. In addition, aim to follow and engage with people who you believe could be helpful or would take a genuine interest in your business.

Try the Twitter search function to find relevant people. And remember, quality NOT quantity is what matters.

2.  Follow relevant journalists

Journalists are busy. But they are the people you need to connect with to increase your chances of securing media coverage.

Twitter is a brilliant tool for getting onto the radar of journalists who are specialists in your field.

To achieve this, you have to invest time in some relationship building.

You see, if you have built rapport on Twitter, your target journalist is more likely to take notice of your news stories when you tweet them a mention.

So search for and follow all the journalists writing about your business, or elements of it.

In addition, Save them into a private list and have that as a stream you check everyday (several times a day if possible). It’s an easy and effective way to:

  • Keep up to speed with their interests.
  • Stay current with what they are writing about and seeking information on,
  • Engage with them and get on their radar
  • Supporting their profile my RTing their tweets, or
  • BEST OF ALL, commenting in an interesting way, to show journalists that you are an expert in your field and are ready to provide content for articles in the form of quotes, interviews, cast studies etc.

Another useful tip is to keep tabs on the #journorequest hashtag. You never know what requests could crop up…

3.  Be interesting

It sounds obvious but you can’t bore people into submission!

So make sure you tweet about interesting things. Here are a couple ideas to get you going:

  1. Comment on what’s happening in your industry.
  2. Become a source of professional advice about your industry by tweeting stats or links to blog posts that would be helpful to others.

4.  Use Google Alerts

Google alerts is a free tool that notifies you when new information based on your specified keywords appeals on the internet.

Set up google alerts for key words to do with your business. When you get results, read them and if they are good – tweet them. This can be a useful tool to help you be among the first to spread new information to your followers. A word of caution though. Never put your name to anything you have not read in case it is rubbish. Do this and you risk ruining the repuation you are creating.

5.  Be social

Try and include something more personal in your tweets. It helps make them human and engaging.

In addition, this can help increase your profile as people get to know you better etc.

Try tweeting your:

  • Opinions or comments on things,
  • Some snippet about your day/weekend/evening,
  • Your reaction to something in the news/sports/celebrity gossip etc.
  • Or a recommendation to see/read/eat/drink something etc!

Twitter is really powerful. But just like everything else you need to create a strategy.

If you want to use Twitter to build your presence and your reputation, you need to turn up consistently, and deliver useful, relevant content that supports the reputation and image that you wish to portray.

micro business actionToday’s Micro Action

Research and identify some journalists that you need to be following, and create an engagement strategy to get on their radar.

Lucy Matthews

Lucy Matthews is a freelance PR consultant. She has a passion for the media, an enviable selection of contacts and a proven record in working with businesses to build their reputation and presence in the media.

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Comments

  1. Used in the right way i think Twitter can be a fantastic PR tool -it can be great for customer feedback from both a business and customer prospective if the information is used and acted upon. However like marketing twitter should not be the only PR tool used – in order to achieve maximum exposure a mixture of Social and traditional tools should be used.

  2. I think Twitter can be a great way of raising your profile and setting yourself up as an authority in a particular area. If you’re seen as an expert it means that if and when media opportunities arise, you’ll be a more attractive prospect to journalists.
    Dina Behrman recently posted..How to write the perfect sales letterMy Profile

  3. Lucy, what a terrific post. I particularly applaud that you are urging people to be strategic about their tweeting, as this is one of the things my business specialises in! The purpose of twitter for business in my mind is primarily to create relationships that are mutually beneficial. And Twitter is a fantastic way to do that!
    Ash Mashhadi ( recently posted..How to Generate New Business by Inspiring Your WebsiteMy Profile

  4. Glad you all agree and yes it is a great PR tool – but like all marketing tools, must be used along with others! And I love the way you can network so easily on it!

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