In my previous post I did a “whistle-stop tour” of a method I use to discover long tail keywords for my clients’ websites.
In this blog post I want to show you some more ways to carry out keyword research for your website, on a limited budget, as well as offer some more actionable tips.
Keywords, are the backbone of Internet Marketing.
When it comes to doing keyword research for SEO, there are some obvious search terms you want your website to rank highly for because they provide lots of traffic or high conversion rates.
However, you’ll reach a point when it becomes more difficult to come up with new keyword ideas. The following keyword research tools will hopefully go some way to helping you.
Free & Affordable Keyword Research Tools
We all love free stuff don’t we?
The six tools I am going to run through are all quality services that allow you to discover additional keyword terms for your website that might not have been obvious to you initially.
Soovle – checks various different search engines and websites at the same time for “long tail” keywords. Simply type a keyword into the search box and instantly it will check Amazon, Wikipedia, Yahoo, Google, Bing and Answers.com for related search terms.
Google Insights – I like this tool because it shows the popularity of a particular keyword over the past 8 years. It’s a very good tool to understand things such as seasonal popularity or brand new keywords which might be so new they have not started to show in the Google Keyword Tool yet. This free tool from Google also lets you look at what keywords are popular in a specific geographical area as well as the popularity of any related terms.
Google Analytics – following my recent post on Google analytics, I hope you have taken the time to setup this great tool for your website. Mining into your analytics data allows you to discover new keyword ranking opportunities. By looking at your Organic Traffic stats you will be able to find long tail keywords that are currently bringing new visitors to your site from the major search engines.
Google Webmaster Tools – this is another essential free tool from Google that all webmasters should be using. Not only does it give you information on any issues Google-bot might be having when visiting your site, it also gives you data on how your site is performing in search.On the left hand menu, under “Your Site on the Web”, you will find the search queries information. On this report you can see the keywords that Google is returning your website for in search results and when these searches are actually resulting in visitors to your site.
Yahoo Clues – similar to Google Insights this free to use tool allows you to identify the hot topics people are searching for this week, month or year and what social demographic do they belong to.
Keyword Eye – there are currently two types of account for Keyword Eye, there is the basic free version or a paid option for £3.95 p/m (which I feel is very affordable for a regular blogger). I really like this tool as it allows you to easily search social media sites such as Twitter and Flickr for new keywords related to your target market.
What long tail keywords will these six free tools help you discover, and how can you incorporate them into your SEO strategy? Please tell me your thoughts in the comments below.
Use Google Insights to research and identify new keywords that are on the rise in your market place. Then consider how can you link them into the SEO strategy for your micro business.