LinkedIn launches a major new site design

LinkedIn have recently launched a major new site design which started being rolled out to users at the end of May. The design change is cleaner and has fewer tabs, which LinkedIn say will make it easier for users to ‘discover and discuss what matters most’. As with any design change though, the ease only comes when you have worked out where everything now is!

The redesigned site does have a much simpler feel to it and arguably has done away with some of the LinkedIn features that many users didn’t even know existed anyway. But how on earth do you now find what you’re looking for? This short guide should help you out:

The two key changes are to the navigation bar’s menu tabs, and the search function.

The navigation bar is simplified with fewer tabs: home, profile, network, jobs, and interests.

LinkedIn's new navigation bar

Within the network tab, you can still access your contacts.

LinkedIn tab

Within the interests tab you’ll find your companies and groups.

LinkedIn tab2

All the account settings – such as advertising and privacy settings – have now moved to the profile image in the top right hand corner, essentially separating the ‘using’ and ‘managing’ sections of your account.

LInkedIn tab3

The navigation bar disappears as you scroll down the page, but it does reappear if you scroll upwards or move your cursor to the top of the page. This may take a little while to get used, and perhaps isn’t the most user-friendly of all the changes.

LinkedIn have moved the search bar to the centre of the page header. The company have said that the search function is now ‘unified’ so you do not need to select people, companies or jobs separately as all available options will appear. The option to search ‘updates’ is still available as this can be a very useful way to find out what people are saying about you, your company and your sector.

LinkedIn tab4

It appears that as well as simplifying the user experience, LinkedIn is trying to position itself as the go-to source for news items. LinkedIn Today is a feature that suggests ‘channels’ you may wish to follow, based on a number of criteria (groups you’re in, places you’ve worked, etc). On first investigation, it looks as if the algorithm behind this may need a little bit of refining, but if it works along the same lines as Twitter’s similar feature, then it could be a really useful way of getting the news and information that matters to you most.

LinkedIn Today channels

Overall, the design does look to be a good move. LinkedIn has long been quite a messy social media platform – possibly due to it having been around for ten long years now – and was overdue for a facelift.

 

Libby Langley

Libby loves social media marketing and training. She founded Zest Communications in 2011 to help businesses communicate more effectively with their customers through social media and now offers the UK’s first social media marketing BTEC qualification for business.

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