Links (hyper links) are one of the key foundations of Google’s algorithm.
Larry Page, Google co-founder, came up with the idea that the more web pages that link to a web page the more relevant and important that content is. He then went a stage further and devised a scale to measure the quality and quantity of the links pointing at a page – PageRank.
Over the past 15 years, dozens of new ranking factors have been added to their complicated and well protected algorithm but ultimately the core principles of links remain. Many have written the epitaph of the link over the past 18 months as people feel Google have placed more emphasis on social signals but even the Google engineers are telling us links aren’t dead (just yet).
Great Content isn’t enough
If you have spent any time reading popular blogs on marketing then you’ve probably heard the phrase “Content is King” churned out numerous times. Content is a very important key to effective link building as it’s the currency of the web. But unfortunately the Google company line “if you build it they will come” doesn’t work.
Great content on its own won’t get discovered.
You need to tell people about it.
So how do I get links to my website?
If you are writing articles on article directory sites such as Ezine and web 2.0 properties e.g. Squidoo just to attract links, then please stop!!! These types of links aren’t helping your website very much and you might be better investing your time and efforts into these strategies instead.
- Guest Blogging – reach out to bloggers and offer to write a guest article on their website. This is a win-win situation for both parties as it means you get a link and they get a day off. To find blogs to write guest posts for go to Chase the Footprint. From the drop down menu choose “Guest Blogging” and add in your keywords. For example, if I was looking for a website to write about plumbing I might enter keywords such as DIY or Home Improvement. You can also register for guest blogging communities such as Blogger Linkup or Myblogguest. In addition, to audition for a guest spot on the Micro Business Hub, click here.
- Run a Competition or Giveaway– partner with a popular website to offer an exclusive prize to their readers. The more exciting the prize the more likely it will be you will be able to get some links from some very high traffic blogs.
- Ask people you already know – you know that guy you chat to every week at your local business networking group, does he have a website? He does, then why haven’t you asked him already for a link to your website? If you wanted you could offer him a discount code he could put on his site for his customers too…
- Press Releases – I’m not talking about those really low quality “Free” press release websites, but the high quality paid services. If you have a big announcement to share with the world then write a press release and get it out there.
- Get Interviewed – are you an expert? Do you want to get some free press coverage? If you do then sign up to Help a Reporter Out, it’s free and if a journalist is looking for someone for a sound bite or interview you will be able to offer your specialist knowledge (in exchange for a link, of course).
If you want inspiration for a few more link building strategies (131 to be precise) then you can check out this article from Search Engine Watch. I’m not going to lie to you; link building done right isn’t easy. It takes time and a lot of rejections. But it all boils down to two key principles make the news and/or make friends.
What’s your link building strategy? How do you get quality back links to website? What juicy tips can you share or what questions do you have? Please have your say in the comments below.
Today’s Micro Action
Link building is a key element of your SEO strategy. Pick one of the five easy link building ideas outlined in this post and try it out for yourself (and try the others when you have time :-).