Is your blog keeping your readers up at night, buzzing with new ideas or is it sending them to sleep?
A blog is a great tool to attract visitors to your website, share your knowledge and build trust. But, if you’re boring your readers, you’re not going to generate enquiries.
Want to know how to keep your readers awake and keep them coming back for more? Keep reading, I’ve got five tips for you.
1. Write Actionable Content
I’m a real believer that you have to have an opinion when you write blog posts. If you’re just sitting on the fence your readers will get an opinion from somewhere else. For instance, who would sign up to a review website like “Which?” if every product they reviewed was “great”, and they couldn’t really pick one to recommend?
However, if you only give readers opinion they’ll get bored.
Your readers are looking for answers. When you write your posts you need to ensure you give solutions. Solutions with actionable steps or tips that will make a difference in their lives or businesses.
You’ll notice that at the bottom of this post, and every post here at the Micro Business Hub, there is a section entitled “Today’s Micro Action”. A bite-sized solution that you can apply straight away, not just an opinion.
2. Write Passionate Content
When I say passionate, I mean write with some feeling. It makes you more memorable.
Have you ever listened to someone talk about something that they really enjoy, or really feel strongly about? Their eyes light up and they’re words have feeling and passion. That’s how you need to write your blog posts.
I appreciate that not every topic you blog about is easy to get passionate about, but use illustrations, stories, quotations, or anything else to add feeling to what you’re explaining and help the reader get an essence of how you feel about the topic.
Each time you finish drafting a blog post, read it out loud and see if you find it interesting or boring – if it’s boring to you, it’s not likely to come over with much passion to your readers.
3. Write Authentic Content
When you write content and blog posts it’s really important that you keep it real. Unrealistic posts get boring very quickly.
Have you seen adverts and websites that offer products that seem too good to be true? “Lose a stone in three days” or “become a millionaire in a month by blogging for twenty minutes a day in your Spiderman pyjamas”? We don’t trust these companies because what they are offering or talking about doesn’t seem authentic.
So when you write posts to attract clients to your micro business be authentic. If you’re writing about a topic that is tough going, and will take a lot of work then tell your readers – they’ll appreciate the honestly.
It’s good to have posts that include simple actions that can be completed quickly, with quick and easy tips. But when you’re talking about a subject that isn’t an overnight fix, spell it out to the reader and explain that you’re going to be covering all of the steps required so they should keep checking back for new articles, or sign up to get them by email.
Authentic blog posts will stand out, and when someone who is struggling with an issue visits your website and reads an authentic post, it will really resonate with them.
4. Write Personal Content
There are two aspects to keeping your content personal.
Firstly write in a personal tone. Always imagine that you are having a conversation with one person when you’re writing – as if you’re emailing them some thoughts that will help. You can sounds more personal by using “me” and “you”.
Secondly use as many personal stories and illustrations as possible. When I wrote about content marketing here at the hub I used an illustration about my butcher. It helped me explain my point but also made my post more personal – I’m wasn’t just trying to explain a concept, I was explaining something tangible that I’ve seen illustrated locally with a business, a real example that readers could follow.
5. Write Consistent Content
Write content that is consistent in its message. So, if you’ve started talking about getting out of debt, or how to use Twitter to grow your micro business, then write consistently about the topic until you cover it. That doesn’t mean you have to write about the same topic week in week out but plan out how many posts it will take to cover the topic and publish them regularly, even every other post, so that your readers get the whole story from you.
Don’t start a subject, get bored and then talk about something else for a few weeks because your readers will go and find someone else to finish the story and share actionable answers.
Also be consistent in how regularly you publish your blog posts. Set yourself a rhythm and stick to it, whether it’s once a week, once a fortnight, whatever. After a few posts it will become easier, your writing will be quicker and your readers will know when to expect their next post.
I know it can be difficult, lots of priorities and tasks to fill your time and sometimes you don’t get around to publishing for a few weeks – just make sure you have a plan in place for your next post and book time in your schedule to write it, edit it and get it published so that your readers know you are active and they keep coming back for more content.
Today’s Micro Action
Check your last three blog posts for the above points. How can you improve your posts to ensure that your readers are eagerly awaiting your next post and the answers and actions you provide? Take a few minutes to plan your next post with some very specific, actionable advice and schedule time to get it written, edited and published.