7 Hot Reasons You Must Blog For Your Micro Business

According to Wikipedia, a blog (a portmanteau of the term web log) is a:

‘Discussion or information site published on the World Wide Web, consisting of discrete entries (‘posts’) typically displayed in reverse chronological order so the most recent post appears first.’

Blogs first took off in 1999, when several companies developed easy blogging software and tools.

Today there are over 100 million blogs on the internet, and every other business seems to have a blog. But blogging is not just about keeping up with the latest technology trend – when it comes to having a business blog, there are some compelling statistics as to why you should be considering it.

Companies that blog get a whopping 55% more web traffic and 70% more leads than those that don’t, according to recent figures.

And the same figures reveal B2B companies that blog generate 67% more leads per month than those that don’t.

Ideally, blogging should be done regularly. Businesses that blog at least 20 times per month generate five times more traffic and four times more leads than those that only blog a few times per month.

Why is blogging so important? Well, about 46% of daily internet users read more than one blog every day, while 65% of internet users read a blog. And as they say, you’ve got to be in it to win it!

But what are the benefits for you, as a micro business owner? Take a look at these compelling reasons why blogging is good for your business:

1. Low-cost marketing option

Blogs are cheap or maybe even free. They can easily be built into an existing website or can be maintained at dedicated hosting sites such as WordPress.com or Blogger for low or no cost.

2. Increased SEO

One way to climb up the search engine rankings is by regularly providing new, well written, keyword-rich content. If you have a blog, this will help your business appear higher in search engine results, because the more pages that are listed on Google, the more often they are re-indexed, and the higher you will appear.

3. Interaction with customers

Allowing comments on blog posts is a good way to facilitate interaction with your customers. It also allows you to see compliments or complaints about your services or products, and can act as an informal focus group.

4. Increased visibility

A blog keeps your business visible. If potential customers regularly read your posts, your company will be foremost in their minds the next time they need a product or service your provide.

5. Show off your company’s personality

You can be more informal on a blog than you might be on your website, meaning you can show off your business’s personality a bit more. A blog is a good way for potential customers to get to know you and your business, and means you can really feel like you are building up a relationship with them.

6. Position yourself as an authority

A blog can be a good way to position yourself as an expert in your industry, which means you will soon gain yourself a reputation as being knowledgeable about your particular area. Consequently, people will be more likely to use your services or buy your products. It also makes you more attractive to the press, if a media opportunity arises.

7. Show that your business is up-to-date

A blog shows that you are a part of the social media phenomenon. It also provides you with a useful way to keep your website fresh and updated.

Why do you blog? What benefits does it offer to your micro business? What’s stopping you from getting into it? Join the conversation and tell us in the comments below.

micro business actionToday’s Micro Action

If you already blog, take 5-mins to write down and remind yourself of your goals.

And if you’re yet to start, brainstorm 3 reasons blogging may work for you.

Dina Behrman

Dina Behrman is a freelance journalist and copywriter. She runs Dina Behrman Copy, providing copywriting services and social media management. Find her on Twitter or email her at dina@dinabehrman.com.

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Comments

  1. Dina I love to blog but then I am a writer! I also love to read blogs too and I find them a really useful way to learn about something I want to understand quickly and concisely. Blogging really does work in terms of building authority. I have some favourites who I always go back to, and in my eyes those people really know their stuff. I trust them and I act on what they say. I’ve also brought stuff from them too. I know there is an argument that blogging is time consuming and it doesn’t directly lead to much. But in my opinion, get it right and it could transform your business.
    Georgina El Morshdy recently posted..How To Write A Press Release That Gets Noticed By The MediaMy Profile

  2. I agree, having a love of writing really does help if you want to write a blog. But anyone can give it a go – it’s just about finding the time to do it. Though if you’re too busy with the other aspects of running your business, then employing the services of a copywriter to write some posts for you could be a good option :) I also love reading blogs – there are some great ones out there.
    Dina Behrman recently posted..Copywriting 101 – BA Olympics adMy Profile

  3. I too love writing, and reading blogs but I am one of those who doesn’t give enough time to it right now.. I love the idea of employing a copywriter to write them for you – giving them a brief of what you want to say etc. Worth looking into until you have time to take over yourself perhaps?

  4. Really good points Dina. Linked with your point 6 about building authority, I’d add that a blog is a great way to build trust.

    Before a prospect is going to buy from you they need to know, like and trust you. Blogging, and sharing your knowledge in the open, is a great way to build this trust. Prospects can actually see what you know and how you can help them. This is much more convincing than just hearing about what you know.

    Trust has always been an important factor in the sales process but in the Internet age when we can get enquiries from people too far away to meet in person it’s imperative.
    Robert Peters recently posted..The Great Social Media for Small Business HoaxMy Profile

  5. I’m one of those people who struggle to find the time to blog and would happily pay a copywriter to get the job done.

    Had very mixed success in finding a copywriter who can write well written/informative articles. So any advice or pointers would be great.

    • Paul, there are a number of copywriters who contribute to the Hub. Follow their website links in the author bios and check out what they have written else where and then get in touch and ask for their portfolio. For you business I guess you need one who is specialised in writing for the it/tech industry?
      Jo Waltham recently posted..About the Micro Business HubMy Profile

  6. It’s good to be reminded why we blog, so often we can get caught up in the writing of blogs and forget that we’re actually doing it for a reason and to achieve a goal.

    I also like the point about positioning yourself as an authority. When I take on a client to write blogs for them, one of the key ‘educating bits’ I do with them is to help them understand that blogging isn’t just about SEO it’s about establishing yourself as a local expert in their industry so the post needs to be informative and they should be afraid to say what they think, even if it’s controversial.
    Kassia Gardner recently posted..5 More blogging resources to make you a better bloggerMy Profile

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