Your primary job as a business owner is to find and keep customers.
The success of your business depends on it.
Which means regardless of how busy you are, you need to invest time in activities that attract prospects, make a connection and convert them into paying customers.
Did you know content marketing is a really valuable strategy to help you achieve this?
Let me explain…
Content marketing is all about sharing useful, informative and entertaining information for FREE. As such it allows potential customers to become acquainted with your products and services which in turn lays the foundations for future sales.
It’s just fantastic!
However there is a barrier.
Perhaps you’d love to embrace content marketing but you:
- Hate to write.
- Don’t know what to write.
- Have run out of things to write.
Fortunately content marketing isn’t all about blogging.
So read on and I’ll outline 20 easy ideas you can explore. And 10 of them don’t involve writing (just idea generating). What’s more, each has the potential to engage your target audience and set the scene for future sales.
Which will you try?
10 Ideas if you’re happy to write
- Create an expert product and give away in exchange for an email address. It’s an effective method to build your email list and create the foundations for permission marketing. Stan Smith from Pushing Social has a great offer. His Build A Successful Blog Strategy In Only 7 Minutes is a fantastic tool if you want to develop your blog.
- Develop a high value autoresponder. This is simply a sequence of emails that you deliver to customers through the likes of MailChimp (af link) or Aweber. Aim to engage readers in substantive conversations. And whilst well timed sales talk is ok, it shouldn’t form the bulk of your interaction.
- Write a regular newsletter. Identify a clear objective and call to action. Work out how often you’ll publish, and plan your content to ensure you’re consistently delivering value to your subscribers.
- Seek opportunities to guest blog and increase the exposure of your business to a new audience.
- Leave relevant, insightful comments on blogs. Avoid the “nice post” style and instead add value to the discussion thread. It’s a really effective way to raise your profile, get on the radar of the blog owner and even attract new readers to your blog.
- Create bespoke landing pages to group together content about particular products and services. Copyblogger has some brilliant examples including their Copywriting 101 series. These pages are a powerful way to focus your audience and expose them to a range of relevant content about a specific topic.
- Review your about us page and rewrite it from the customer perspective rather than boring your customer with your life story.
- Interview satisfied clients and create some interesting case studies. Use these as an alternative to testimonials and allow a 3rd party to vouch for you and your business.
- Write an informative article for a trade journal or magazine. It’s a good way to gain exposure and build credibility.
- Review a book, publication or journal that’s hot in your area.
10 Ideas if you hate to write:
- Create a series of informative videos which solve a problem or address an issue your customers face. Russ Henneberry from Tiny and Mighty does this really well. He offers 10 free internet marketing videos when you subscribe to his list. I recommend that you do 🙂
- Run a Hub Google+ Hangout and lead a discussion based around your specialist niche with your peers.
- Prepare a webinar that offers solutions to one of your target customer’s most pressing problems. Include a Q&A session at the end and use it to position yourself as a specialist.
- Run a tweet chat based around your area of expertise and use it to share ideas, initiate conversation and get on the radar of your potential customers.
- Get a speaker slot at a conference and share your specific take on a topic that resonates with the audience, for example Jo Waltham will be presenting at the Food Blogger Conference later this month talking about how to move from WordPress.com to a self-hosted domain.
- Run a free face-to-face workshop and teach attendees something from your specialism which they can directly apply to either their business or their personal life.
- Networking organisations such as 4N have 15minute presentation slots at their events. It’s a great opportunity to share knowledge and ideas with fellow networkers and indicate how you can help.
- Use the Google Hangout functionality or a service such as GoToWebinar to record interviews with experts in your field.
- Get interviewed. Here’s an example of Hub Contributor Robert Peters discussing social media with Jade Pluck from Virtually Anywhere.
- Create an infographic.
Today’s Micro Action
Invest some time figuring out how to make content marketing work in your business, then identify at least 3 ideas you will try.