Featured Article

Why PR Is Essential To Your Marketing Mix

9 July 2012 by Lucy Matthews

What are people saying about your micro business? What's their opinion about you and your company? What kind of reputation do you have amongst customers, suppliers, employees, journalists and the public? And how are you influencing that opinion? You see, if you want to survive and succeed in business, it's vital you influence opinion. In addition, you must create, maintain and protect ... Read More

Topics

Content Marketing

How To Write Blog Content That Google Loves

I love writing a blog and I love reading them too. Blogging is a great way to demonstrate expertise in your given genre. It's also an effective ... Read More

Finance

Bank - Business Finance

Good vs bad: making the right debt choices

Debt is sometimes seen as bad business, but it can be a great way to gain a competitive advantage by providing the capital needed to seize ... Read More

PR & Social Media

10 Tips To Create Content Your Twitter Followers Will Love

Last week we held a Hangout with smart micro business owners to talk about creating content for social media. It's an important topic. After ... Read More

Sales & Marketing

Developing a Brand

How To Use Your Brand When Marketing Your Micro Business

Let's start with a question. What’s the first thing you want people to think of when they see your business name or logo? As a micro business ... Read More

Skills

If It’s Not About The Money Why Is Your Price Tag Stressing You Out?

Does lack of time put you under pressure? If you run a micro business that offers a service, one of the things you've probably found hardest to do ... Read More

Web, Tech & SEO

Google Analytics For Micro Businesses – A Curated Guide

Google's primary goal is to ensure people find what they're looking for online. And that means your job is to work with what you know about ... Read More